Content marketing has risen to a position of prominence in the marketing industry. It is one of the prime movers of any service or product, gaining consumer engagement and attracting the right audience. The trust and relationship that content marketing establishes between a consumer and marketer, cannot be ignored.
If you’re planning to dive into content marketing, but don’t know where and how to start, these strategies can help you kick-start and go a long way. Taking the first step is not easy. It takes a lot of efforts and dedication, loads of ideas to begin with.
As content marketing has become essential, it has reached a new level of professionalization. As a marketer, you need to create powerful content that is not only attractive but also useful. Once you start creating content the right way, filling all the voids, you can generate more leads and rocket your business.
Here are the five tips to get started with Content Marketing:
1. Plan and research your topic
- Use Keyword Planner
- Search trending topics on Twitter
- Create a list of major points you want in your post
You can use Keyword Planner tool to find the list of keywords that people are searching for. Use these keywords in your blog post to maximize the chances of hits.
You can get insights from what’s trending on Twitter around your chosen keyword. Use the topic that’s getting most retweets and favorites in your post.
You can list down the major points around your topic and structure your blog post according to it. Later you can cross off the points that you find are not relevant.
2. Write compelling content
- Create an attractive headline
- Write short paragraphs
- Include images
- Use bullets and list wherever applicable
- Link to other resources
- Run a spell check
The click on any article majorly depends on the headline. If the headline is not compelling enough, it will not drive traffic. Create a headline that is attractive with an ideal length of 55 characters.
To increase the readability of the post, break the paragraphs in 2-3 lines which is roughly equal to 75-100 words. The idea is to make the post easily scannable and a quick read.
“A picture is worth a thousand words.” Include the graphics the explains the blog clearly and makes it stand out. You can also include screenshots while guiding your audience. You can also provide a video or a presentation or a link to your whitepaper.
Lists and bullets are a great way to break up the texts. They are quickly scannable and easy to read. Moreover, bullets are also search engine friendly.
You can provide links to your own old article or article from another website to provide more information to the readers. The aim is to provide something that will benefit the readers the most.
Running a spell-check is a must in the checklist of content creation. Make sure that your content is grammatically correct and error-free before you publish it.
3. Optimize your content for search
- Place an SEO keyword in the blog title
- Keep the word count 1000-1500 words
Make sure that you place the SEO keyword in the title of your blog post i.e. the title tag. Also, include at least one keyword in the H2 header.
An average content length of a blog post is considered to be the ‘sweet spot’ of Google, according to a research from serpIQ.
4. Make it shareable
- Create a custom graphic for your title
- Curate relevant infographic
- Create Click to Tweet quotes or stats
Create an attractive graphic for your title to increase the sharing across social media channels. Many tools are freely available for creating appealing graphics.
Create infographic with relevant details and stats to appeal the readers. You can use this infographic to be shared on Pinterest.
Click to Tweet are tweetable quotes. You can use it throughout the blog for an increased number of shares.
5. Promote your content
Share your blog across multiple social media channels – Facebook, Twitter, LinkedIn, Google+, Pinterest etc. Consider sharing on niche forums such as Reddit sub-forums. You can also use content syndication i.e. publishing content on third party platform to gain more visibility.
Pin your blog post to relevant pinboards on Pinterest. Your content should be specific to the board you are pinning it to. Make sure that the featured image is appealing and optimized for higher click-through rates.
For an immediate traffic, update your already built email list with a link to your blog as soon as you have published it.
Find the niche Facebook groups and G+ communities and share your blogs. Be aware of the etiquettes of each community before posting.
Install a social sharing plugin on your blog to increase the number of shares directly from the blog.
These were the few tips to get you going. Initially, it might seem a bit overwhelming but once you get the grip on it then everything is easy. It is just a matter of experiments. You can always improve by experimenting more and more. Keep applying the above-mentioned tips and produce high-quality content.
Have any other tips in your bucket? Share with us!