6 tips to help you nurture leads through email automation

6 tips to help you nurture leads through email automation

You hold in your hand a new lead that got generated when a prospect showed interest in your business. What you do with that lead could mean a loyal lifelong customer or a spam folder. No pressure.

Your next step would be to begin your email marketing campaign. Manually writing each email blast is out of the question as each email needs to be timed perfectly so that the prospect feels validated.

Email automation is the best lead nurturing process that will help establish and maintain a positive and fruitful relationship with a prospect, which converts them into customers. It helps you send out timely and relevant messages to your customers when they take specific actions. By maintaining effective communication, business owners will be able to develop closer bonds with their customers.

Here are 6 tips that will help you nurture your leads through each buying stage using email automation.

Tip 1#: The Welcome Wagon

Some businesses tend to stick to just one welcome email. The problem with this is that most people tend to overstuff that email with information. The more information you add to one email, the less effective your email becomes.

You will also miss the benefit of keeping in touch with your contact, multiple times, at a point when they’re highly engaged.

The first 3 emails in your email marketing campaign that need to be received by a new contact are:

  • The Fulfillment Email
  • This is the first step of communication from your end to the prospect and it will help garner a sense of validation for them. The prospect will see it as a good decision they made in getting on your email list.
    When to send it? The minute the prospect joins your email list.

  • The Networking Email
  • Your second email needs to have the sole purpose of inviting your contact to connect with your business through your various social channels for information on any product or service or if they have any questions.
    When to send it? 2 days after they have receive the welcome message.

  • The Ice Breaking Email
  • Your third most important welcome email is the getting-to-know-you email. When you send offers and information, you can inspire your contacts to act but only if you know more about them. This email will include, but not limited to, questions about their likes and dislikes, birthdays, etc.
    When to send it? 4 days after they have received your invitation to connect email.

Tip 2#: The Information Boom

As part of your email marketing campaign you need to educate your customer about your business, one email at a time. Each email can explain different aspects of your firm, product or service including any relevant discounts and offers they could redeem. The idea is to educate your subscribers, remove any obstacles they might be facing, and encourage them to use your product or service.

Tip 3#: The Lover

    A personal touch is important in the lead nurturing process.

  • Pamper your recipients
  • Reinforce customer delight by making your recipients feel special. Send them a kind wish on their special day.

  • Encourage unplanned purchases
  • Generate conversions by including a discount coupon or a special offer. This is a great way to encourage an unplanned purchase.

  • Surprise personalized content
  • Engage users who have been inactive with personalized and non-routine content. Receiving a personal email with the promise of a gift will engage even inactive subscribers.

Tip 4#: The Detective

Through tracking your contact’s behavior on your website, your automated mailing system can understand the following information:

What interests them

Based on what a contact chooses to click, you can determine what they are looking for and what content on your website is most important to them.

How much interest they have

Based on the number of times a page has been viewed and number of times the page has been visited, you can determine the content that has captured the most of your recipient’s interest.

Tip 5#: The Follow Up

Your automated follow up is a timeless sales technique and the most powerful tool at your disposal. Following up with your contact will help in building bonds with them. It will not only create but also nurture your qualified leads, increase conversions, contribute to customer satisfaction and most of all it will save you time. Through follow up, you inform your customer that you appreciate their business. It also shows that you continue to care about their satisfaction in spite of already receiving their payment.

Tip 6#: The Critic

Using email surveys during email marketing to get customers’ feedback will help in building a stronger relationship with them. After any interaction made with the customer, find out directly from them if they are happy with your brand and how best you can improve to give them a better experience.
Keeping in mind these 6 tips while putting an email automation series in place, will help you immensely in the lead nurturing process.

10 Tips about Inbound Marketing Services

10 Tips about Inbound Marketing Services

Ever since its conception, marketing has been taken on by many specialists over the years with a view to making it better, more transparent and ensuring goals are more achievable. However, many experts have debated the topic of B2B inbound marketing services we have listed out some tips which we have experienced over prolonged period of time to know which works best.

For better awareness, “Outbound marketing is what used to just be known as “marketing.” It’s interruptive and it pushes itself at an audience, whether the audience wants it or not. TV and radio ads, telemarketing, banner and display ads, billboards, newspaper and magazine ads, cold calling, pop-ups and pop-unders, and contextual ads are all examples of outbound marketing.”

On the other hand, “inbound marketing is a relatively new marketing concept where marketers attempt to “pull” in potential customers with interesting content. Also called content marketing, inbound marketing involves creating blog posts, social media, infographics, white papers, email newsletters, and other content that people actually want to read. ”

    Here are some B2B inbound marketing services tips for 2018:

  • Research well:
  • Well, this one goes without a say! Basically, any type of marketing needs research and any inbound marketing agency will also agree that this one does too! Start by reading up articles on the internet, understanding your competitors and customers and try to understand how much and where your target needs to be.

  • Know your customer base:
  • Without knowing who your target is, you cannot focus. Understand about your company, its current audience and growth structure to help you focus on your goals. With this in mind, you can develop a helpful inbound marketing strategy and then work your way up.

  • SEO is big:
  • All your efforts to market big will go meaningless if you fail to hit upon your SEO. By making sure your content and marketing skills lay in sync with search engine compatibility, SEO is much needed. With the right SEO, all other efforts on your website and social media also have a chance of reaping the better fruit.

  • Pay attention to your content:
  • With so much having been said about content, it is only right that every aspect you put in it should help market your business in some way or the other. Good content is very essential in making sure your inbound marketing is focused in the right direction. It also helps to make sure your content is unique.

  • Be consistent:
  • Irrespective of which inbound marketing strategies you choose to follow, make sure you maintain consistency is vital. Marketing without this will only make it more difficult for your followers to notice you and also show a lack of dedication to clients. Make sure you follow a plan while marketing so there is consistency, yet you do not end up overdoing it.

  • Use call-to-action (CTA’s) as much as possible:
  • Using a CTA button in different aspects makes sure the reader does not waste his time and knows what you exactly want him to do. This saves time and shows that you go an extra mile to ensure your marketing strategies are spot-on!

  • Experiment and see what works:
  • With countless marketing methods and professionals who may tell you some more, the best way to find what works best for you is to go by your intuition and try different ones once a few are shortlisted. If nothing works as per your liking, you can always go back and start. This saves time in the long run.

  • Study the latest trends:
  • Make sure you keep an eye out for what competitors and even other brands are doing. Some of these may be new and surpass a lot of time and effort that previous strategies demand. Try using some to your benefit as well.

  • Pump up your website:
  • Your website is probably the first thing people notice about you as a business and is perhaps the best marketing bet! Make sure you give it your all and ensure stunning content, great images and smooth functioning. With the website in place, most of your audience will be pleased, resulting in better business prospects.

  • Collect emails from interested people:
  • The best thing you can do is work on your email list. Send out free e-books; invite people for webinars or dispatch email newsletters, whatever the case, work on getting maximum names on your list to work them at an advantage.