A Guide to Email Marketing Campaigns and ROI Success

A Guide to Email Marketing Campaigns and ROI Success

We all run Email Marketing Campaigns and want maximum ROI for it why because its one of the most widely known, tried and tested methods of online marketing running an email marketing campaigns is quite old phonenom but still has maximum ROI success. There has been almost no difference in the techniques since it was being used by companies a decade ago, apart from, perhaps adding a little more panache to it. However, the reason why this technique has managed to stay on top for so long is probably that of its ease of usage, reach, uniformity, flexibility and mostly, getting good visibility without a lot of investment.

While many other marketing tricks have had made a stronger impact than email marketing in the past years (and many still do) there have seldom been any that have lasted as long!

To truly understand email marketing, think of yourself as a receiver. With all of us usually being the recipient of many such mails, this is an easy task. We often sign up for an offer, on a website, enable emails from senders etc., and end up receiving a ton of promotional emails. However, there are not many who we choose to respond. Having said that, it is so important to make sure that your email marketing strategy is not only spot-on but also creates a stir amongst your clients.

These tips will make sure your email marketing campaigns are always high and success is ensured:

  • Work on your subscriber list:
  • A good idea, not only for email marketing but for overall digital growth is to keep enriching your subscriber list. Even if you are currently high on subscribers, it doesn’t take a lot to keep adding new ones. The more people you have, the more chances of them hitting on your emails and the easier marketing becomes.

  • Encourage a reply:
  • Although email marketing is generalized and meant to connect with your audience altogether, there is no reason why it shouldn’t encourage a response. Work with different subject lines, add some mystery, use creative toning and try to put yourself in the audience’ seat to get an idea. With a number of different aspects in an email as opposed to regular marketing ones, you are bound to get more reverts.

  • Add a personal touch:
  • Work on making emails as personalized as possible. Most email-sending software allows users to select the first and last name of the person it is addressed to. Sending out such emails may not guarantee revert, however; the recipient is more likely to click on and read these in comparison to a general email.

  • Keep them crisp:
  • Work on short statements, add bullet points, leave out stuff that is irrelevant and incorporate few images. Don’t try to stuff your email to make it longer but stick to what you wish the receiver should read.

  • Interesting CTA’s make them worth reading:
  • Your CTA’s will either work for or against you depending on your creativity. Too frequent and your readers will ignore them, however, when used tactfully they help people know you are more than just another marketing/sales/product company! Using them right will also fetch you good traffic.

  • Work on making it mobile-friendly:
  • With a good chunk of marketers opting for mobile content, make sure you do not miss out here simply because your email isn’t mobile friendly. Do the extra bit and put in those added bucks, they’re worth the numbers that will follow!

  • Make it easy to unsubscribe:
  • Ensure your unsubscribe button is easy to access. Not providing one or keeping it hidden in a small font will only make the receiver frustrated. This can then lead to another negative – he/she may start marking your content ‘spam’ that is worse and will cause more problems than a few unsubscribes.

Going forth, these tips may help you in many aspects of email marketing. While the primary goal of email marketing campaign is more than creating visibility, it is also important to keep in mind that you are one amongst the many in this race and it is a good option to take a step back, observe and see what you, as well as others, are going before trying email marketing for yourself.

Also, since it is a tried and tested method, ensuring you get all the aspects right is crucial. So go on, hit that list and watch the magic of email marketing unfold!

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