GDPR guide and checklist for B2B Marketers

GDPR guide and checklist for B2B Marketers

With the increasing importance around GDPR rising since its date of implementation professionals and companies all over the world want GDPR guide and checklist so that they quickly accustomed to it. When the new GDPR laws were introduced, the incorporation date was stated as 25th May. After more than few weeks, it is time to pull up our socks and make sure we are well equipped and ready to take on the new challenges that GDPR is throwing at us!

In the B2B industry, we happen to hold a lot of data with us. This data is stored and retained in various formats. It is also easily accessed by many professionals over the workplace as and when needed. Hence, it can be very difficult to determine who is the culprit behind any data breach or unfamiliar activity that may take place. Thus, this quick GDPR guide and checklist is a great read for any B2B marketer and will help in more than one ways to ensure you don’t fall into trouble while working and come into the limelight of GDPR:

  • Understand, learn and inculcate from the beginning: To familiarize with the GDPR guidelines, it is important to adapt to them even before the implementation begins. To make sure this happens in the most natural way, start by training your people accordingly. Have a session, speak to them, and make them understand how things will have to change before going into it full-fledged.
  • Know the limits: GDPR has a lot to do with handling sensitive data effectively and this also means safeguarding the data one is holding. To make your employees aware of it, it is very important to inform them about its rules and make sure they abide by them in the best possible manner.
  • GDPR is about handling personal and not about business data: While GDPR may put a good amount of restrictions on a person’s personal data it does says nothing about sticking to business data rules. So although any employee working in a corporate B2B office should be careful about all types of data and handle them consciously, special attention needs to be given to personal data after GDPR commences.
  • Consent is everything: With GDPR, a lot revolves around giving back the person his rights on his data comprised in an organization and also means ensuring there is complete consent in what he wishes to do. Here are the 6 legal grounds for using data as per GDPR:
    • consent of data subject,
    • where processing is necessary for the performance of a contract with the data subject or to take steps to enter into a contract,
    • where processing is necessary for compliance with a legal obligation,
    • where processing is necessary to protect the vital interests of a data subject or another person,
    • where processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller
    • And finally is necessary for the purposes of legitimate interests pursued by the controller or a third party, except where such interests are overridden by the interests, rights or freedoms of the data subject.
  • Opt-in instructions: To ensure and encourage members to give their consent or more importantly “opt-in” properly, make sure the information you include is:
    • Simple and easy to read
    • Not technical
    • Concise and not vague.
A Guide to Email Marketing Campaigns and ROI Success

A Guide to Email Marketing Campaigns and ROI Success

We all run Email Marketing Campaigns and want maximum ROI for it why because its one of the most widely known, tried and tested methods of online marketing running an email marketing campaigns is quite old phonenom but still has maximum ROI success. There has been almost no difference in the techniques since it was being used by companies a decade ago, apart from, perhaps adding a little more panache to it. However, the reason why this technique has managed to stay on top for so long is probably that of its ease of usage, reach, uniformity, flexibility and mostly, getting good visibility without a lot of investment.

While many other marketing tricks have had made a stronger impact than email marketing in the past years (and many still do) there have seldom been any that have lasted as long!

To truly understand email marketing, think of yourself as a receiver. With all of us usually being the recipient of many such mails, this is an easy task. We often sign up for an offer, on a website, enable emails from senders etc., and end up receiving a ton of promotional emails. However, there are not many who we choose to respond. Having said that, it is so important to make sure that your email marketing strategy is not only spot-on but also creates a stir amongst your clients.

These tips will make sure your email marketing campaigns are always high and success is ensured:

  • Work on your subscriber list:
  • A good idea, not only for email marketing but for overall digital growth is to keep enriching your subscriber list. Even if you are currently high on subscribers, it doesn’t take a lot to keep adding new ones. The more people you have, the more chances of them hitting on your emails and the easier marketing becomes.

  • Encourage a reply:
  • Although email marketing is generalized and meant to connect with your audience altogether, there is no reason why it shouldn’t encourage a response. Work with different subject lines, add some mystery, use creative toning and try to put yourself in the audience’ seat to get an idea. With a number of different aspects in an email as opposed to regular marketing ones, you are bound to get more reverts.

  • Add a personal touch:
  • Work on making emails as personalized as possible. Most email-sending software allows users to select the first and last name of the person it is addressed to. Sending out such emails may not guarantee revert, however; the recipient is more likely to click on and read these in comparison to a general email.

  • Keep them crisp:
  • Work on short statements, add bullet points, leave out stuff that is irrelevant and incorporate few images. Don’t try to stuff your email to make it longer but stick to what you wish the receiver should read.

  • Interesting CTA’s make them worth reading:
  • Your CTA’s will either work for or against you depending on your creativity. Too frequent and your readers will ignore them, however, when used tactfully they help people know you are more than just another marketing/sales/product company! Using them right will also fetch you good traffic.

  • Work on making it mobile-friendly:
  • With a good chunk of marketers opting for mobile content, make sure you do not miss out here simply because your email isn’t mobile friendly. Do the extra bit and put in those added bucks, they’re worth the numbers that will follow!

  • Make it easy to unsubscribe:
  • Ensure your unsubscribe button is easy to access. Not providing one or keeping it hidden in a small font will only make the receiver frustrated. This can then lead to another negative – he/she may start marking your content ‘spam’ that is worse and will cause more problems than a few unsubscribes.

Going forth, these tips may help you in many aspects of email marketing. While the primary goal of email marketing campaign is more than creating visibility, it is also important to keep in mind that you are one amongst the many in this race and it is a good option to take a step back, observe and see what you, as well as others, are going before trying email marketing for yourself.

Also, since it is a tried and tested method, ensuring you get all the aspects right is crucial. So go on, hit that list and watch the magic of email marketing unfold!

Find the Right B2B Marketing Partner for your Organization

Find the Right B2B Marketing Partner for your Organization

In case of a small business or if you are in the ‘growing’ phase of a company, chances are you will still be able to manage a good amount of work yourself. Even as a business grows, the best step to take here is to take the assistance of a B2B marketing partner which helps you in b2b marketing campaigns. a good amount of owners still ensure they are a core part of the basic functions of the business, yet most of them, unfortunately, are too occupied with other aspects to devote time towards this. A very common phenomenon indeed, all isn’t lost if one finds themselves in this situation.

Many companies and individuals offer such services and it is most important to choose one who relates closely to your business, services, values, and ethics. Alongside, it also goes without a say to be extra cautious before handing over such a big responsibility and authority of your firm to your B2B marketing partners and b2b marketing campaigns.

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Questions to ask a prospective B2B partner:

  • Nature of experience:
  • Discussing details of the type of work done and amount of experience he/she carries will help you understand the person better and in turn, also help you take a better decision for your business.

  • The amount of work you are looking to shoulder:
  • While the amount and nature of work can differ, this will help you understand his expectations. It will also help in case you look to change your decision going forth for the purpose of distributing more work.

  • Ideas for your business:
  • Talk to him to understand if he has any ideas to make your business better. Whether they will work or not is another matter, but a person who thinks along the lines to add to your business is worth considering.

  • Capability/confidence in handling an amount of business:
  • This depends on various factors like experience, nature of previous business etc. and holds high value while working as partners.

  • Previous examples/references of clients:
  • Ask for leads and references if any. Cross check about his work, discipline, nature, style of working etc.

  • Do their agents have the professional skills and experience to do the Job?
  • Again, this is an important question that often goes unasked. In B2B lead generation and appointment setting, experience is absolutely vital, so only deal with a company whose call centre agents have plenty of it!

Questions to consider yourself:

  • How much of the business responsibility are you willing to distribute?
  • Have you spoken to other business owners?
  • Have you weighed out your options before considering?
  • Did you find the balance between quality and price?
  • Do you think this will work out in mutual understanding and trust?

B2B lead generation in USA is vast and is only growing with time. Having a competent and dependable marketing partner has been a worthwhile decision for most companies in the past; hence many go forth with the idea even today. However, like all things, it is only natural that it also has seen some shady days. Whatever the case, like most business decisions this one too has pros and cons, however, is definitely something you should try out in the long run!

5 Simple Steps To Kick-start Your Content Marketing

5 Simple Steps To Kick-start Your Content Marketing

Content marketing has risen to a position of prominence in the marketing industry. It is one of the prime movers of any service or product, gaining consumer engagement and attracting the right audience. The trust and relationship that content marketing establishes between a consumer and marketer, cannot be ignored.

If you’re planning to dive into content marketing, but don’t know where and how to start, these strategies can help you kick-start and go a long way. Taking the first step is not easy. It takes a lot of efforts and dedication, loads of ideas to begin with.

As content marketing has become essential, it has reached a new level of professionalization. As a marketer, you need to create powerful content that is not only attractive but also useful. Once you start creating content the right way, filling all the voids, you can generate more leads and rocket your business.

Here are the five tips to get started with Content Marketing:

  • Plan and research your topic
  • Plan and research your topic

    • Use Keyword Planner
    • You can use Keyword Planner tool to find the list of keywords that people are searching for. Use these keywords in your blog post to maximize the chances of hits.

    • Search trending topics on Twitter
    • You can get insights from what’s trending on Twitter around your chosen keyword. Use the topic that’s getting most retweets and favorites in your post.

    • Create a list of major points you want in your post
    • You can list down the major points around your topic and structure your blog post according to it. Later you can cross off the points that you find are not relevant.

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  • Write compelling content
  • Write compelling content

    • Create an attractive headline
    • The click on any article majorly depends on the headline. If the headline is not compelling enough, it will not drive traffic. Create a headline that is attractive with an ideal length of 55 characters.

    • Write short paragraphs
    • To increase the readability of the post, break the paragraphs in 2-3 lines which is roughly equal to 75-100 words. The idea is to make the post easily scannable and a quick read.

    • Include images
    • “A picture is worth a thousand words.” Include the graphics the explains the blog clearly and makes it stand out. You can also include screenshots while guiding your audience. You can also provide a video or a presentation or a link to your whitepaper.

    • Use bullets and list wherever applicable
    • Lists and bullets are a great way to break up the texts. They are quickly scannable and easy to read. Moreover, bullets are also search engine friendly.

    • Link to other resources
    • You can provide links to your own old article or article from another website to provide more information to the readers. The aim is to provide something that will benefit the readers the most.

    • Run a spell check
    • Running a spell-check is a must in the checklist of content creation. Make sure that your content is grammatically correct and error-free before you publish it.

  • Optimize your content for search
  • Optimize your content for search

    • Place an SEO keyword in the blog title
    • Make sure that you place the SEO keyword in the title of your blog post i.e. the title tag. Also, include at least one keyword in the H2 header.

    • Keep the word count 1000-1500 words
    • An average content length of a blog post is considered to be the ‘sweet spot’ of Google, according to a research from serpIQ.

  • Make it shareable
  • Make it shareable

    • Create a custom graphic for your title
    • Create an attractive graphic for your title to increase the sharing across social media channels. Many tools are freely available for creating appealing graphics.

    • Curate relevant infographic
    • Create infographic with relevant details and stats to appeal the readers. You can use this infographic to be shared on Pinterest.

    • Create Click to Tweet quotes or stats
    • Click to Tweet are tweetable quotes. You can use it throughout the blog for an increased number of shares.

  • Promote your content
  • Promote your content

    • Share it on social media
    • Share your blog across multiple social media channels – Facebook, Twitter, LinkedIn, Google+, Pinterest etc. Consider sharing on niche forums such as Reddit sub-forums. You can also use content syndication i.e. publishing content on third party platform to gain more visibility.

    • Pin the blog to relevant boards on Pinterest
    • Pin your blog post to relevant pinboards on Pinterest. Your content should be specific to the board you are pinning it to. Make sure that the featured image is appealing and optimized for higher click-through rates.

    • Send an update to your email list
    • For an immediate traffic, update your already built email list with a link to your blog as soon as you have published it.

    • Find niche Facebook groups and G+ communities
    • Find the niche Facebook groups and G+ communities and share your blogs. Be aware of the etiquettes of each community before posting.

    • Install a social sharing plugin
    • Install a social sharing plugin on your blog to increase the number of shares directly from the blog.

    These were the few tips to get you going. Initially, it might seem a bit overwhelming but once you get the grip on it then everything is easy. It is just a matter of experiments. You can always improve by experimenting more and more. Keep applying the above-mentioned tips and produce high-quality content.

    Have any other tips in your bucket? Share with us!

How to Make B2B Outsourcing B2B Appointment Setting YOUR GAME!

How to Make B2B Outsourcing B2B Appointment Setting YOUR GAME!

The B2B industry is extremely competitive now. With every company struggling to get ahead of its worthy competitors, it becomes important to pay attention to every aspect you focus on to get ahead in the B2B game. In short, all the related contents of B2B like content marketing, digital marketing, appointment setting, lead & demand generation etc. demand undue attention from the company to truly make it a success.

Many companies come up with the decision to outsource their B2B appointment setting to ensure better attention towards it and focus on consistent results. Another important reason why it is outsourced is to allow employees to focus better on sales and other objectives of the company. While B2B appointment setting can be an excellent option and something that most businesses support, these simple tips will definitely help you be prepared and take up appointment setting with more confidence.

  • Always, always be prepared: This goes without a say – do your homework. Be it a big company or small, a new client or old, or any other reason, the worst thing you can do is trying to set up an appointment without knowing about the other person or their company. Make notes, Google it/them, talk to your team (if anybody has dealt with them before) and then make the call. It will also make you feel more confident and boost your spirit positively.
  • Check for a suitable time: Once there is a response, confirm whether it is a good time to speak before you begin. A corporate individual may be in meetings, seminars or other important activities, and having a caller, in the midst of it is not always possible. Having a considerate caller however, moves the ball in your court when you call back.
  • Be patient: Honestly, not every caller will turn into an appointment and the sooner you realize this, the better you will get at setting appointments. Work up your list slowly and patiently and strive to make your skills better. With perseverance, it will become easy to set more appointments as you go ahead.
  • You are representing your firm: Your voice is the voice of the company when you speak, keeping this in mind, it is ideal to put forth your best with every call. The reason being the caller may not know you as an individual but the company on whose behalf you’re calling. One wrong or negative aspect of your call can portray a bad reputation for the company in the long run.
  • Tone your script: It is difficult to reach out to the person on the other end if you speak in a monotonous manner. Over time, although your way of introducing yourself, the company and what you wish to discuss maybe same, work on talking about different levels and toning your speech to keep the conversation upbeat. Interesting callers have a better chance of cracking a deal.
  • Assertive, not aggressive: Make sure your conversation remains positive. After a couple of calls, it is easy to get disappointed and frustration can often vent out on your calls. A good tip here is to take a small break between calls, compose yourself and then move forward. Make sure your calls reflect an assertive and relaxed individual.
  • Suggest options and be helpful: At times, during the conversation, you may often realize that the product/service you are suggesting is different than their requirement. In such cases, go forth and suggest what would best suit them. The caller will not only be pleased with your assistance but you will also see you as ‘not just another caller.’
  • Referrals are gold: People get influenced by a recommendation more than anything else. For a good hold in appointment setting, reach out to someone from the target firm who had connected with you or anybody else in your company and make a connection.
  • Make sure you confirm and then end: Once you’re done, reconfirm if there was a ‘yes’ before closing the call. If there was no affirmative response, be kind and gently let away the caller. Phrases like ‘it was a pleasure talking to you’ and ‘thank you for your valuable time’ goes a long way, especially when you want to keep them on your list for future appointments.