Do you feel lost when you try to think of ways to generate leads for your business?
In the wake of Google’s Panda and Penguin updates, which, as you’re aware, dealt an unsuccessful drive to many websites, the search engine giant has not been coy about its desire to see more fresh, relevant, and original content on websites.
You know the drill. “Content is king” has been the mantra on many marketers’ minds for more than a few years. In my experience, content marketing has proven to be very effective when done right.
But you probably already know all that. What you most likely really want to learn is how to better use content marketing for lead generation. What types of content yields results, and which don’t? More importantly, how do you use specific types of content to capture leads?
Here are some of the best methods that I’ve tried, tested, and observed to produce outstanding results.
1. Produce an e-book
2. Host a webinar
3. Host real-life events
4. Create white papers and guides
5. Write consumer case studies
As you may have guessed, there are many ways to use content to generate leads. However, it’s also important to remember that there is no one-size-fits-all solution to content marketing and lead generation. Depending on the nature and industry of your business, one method may be more effective than the other.