Google Web Stories are the all-new visual narrative data format by Google that has started to show in the search results & can benefit your businesses by providing the users with full-screen interactive experiences.

The mechanism to create Web Stories is quite simple, wherein one can use an image editor to ass texts, shapes and images and design them as you like. Even if the design isn’t your forte, there’s no need to worry. There are WordPress templates that can are used as a base for your Web Stories.

Learn more – Google Algorithmic Update: SEO Best Practices for B2B Brands

What are Google Web Stories?

Google Web Stories is another feature advancement with Google search that, in a way, can be considered one of the forms of Accelerated Mobile Pages (AMPs), one of the newest versions of AMP stories. One needs Web Stories to be created using the AMP framework.

Google Web Stories impact your businesses positively in many ways, one of which includes the use of this immersive storytelling format to optimize your SEO efforts.

Google web stories are visually rich and are also mobile-focused, pretty similar to the “stories” functionality popular on many social media sites, and are the right choice for your brands. Let’s have a look at how to Google Web Stories.

Learn more – Top 10 SEO Copywriting Tips to Improve Your Website Conversion Rate

Benefits of Leveraging Google Web Stories

In May 2020, Google rebranded AMP Stories as Web Stories which according to them are “a web-based version of the popular Story format, allowing creators to host and own their content.”

Google Web Stories can benefit your businesses in innumerable ways, let’s have a look at some of them:

1. It Can Boost Your Rankings on Search Engine Result Pages (SERPs)

Google has announced a path to rank the first position on Google search results in the form of the all-new Google Web Stories.  Leveraging Google Web Services can help rank your businesses on the search engine result pages (SERPs), and secure the first position even on the images, application & discover section.

2. Your Stories Go Directly on the Search Result and Attract Maximum Eyeballs across the Web

Google Web Story has been designed with the mobile websites in view. It is similar to Instagram stories and allows marketers to create and add stories directly to their WordPress Websites without the use of any other application. The content created with the help of AMP is placed on the search results and is ready to be viewed by millions across the web instead of just remaining confined to an application as was the case with the conventional “Stories” on Instagram.

Learn more – How to Use Instagram Reels for B2B Marketing

Also, the Web Stories are billed by Google as being “fully immersive” & can be viewed full-screen further enhancing the experiences for the end-users.

While Google Web Stories can be seen across the web, Google’s Web Stories can be hosted only on the creator’s own website. Thus, the story can drive traffic directly to your website instead of the social media channels & there are no restrictions around the content, unlike many apps.

3. It Allows You to Deploy SEO Best Practices

A separate URL for each Google Web Story helps businesses to integrate best SEO practices and these when meeting certain criteria allows businesses to create more engaging content that Google can rank in Google Search, Google Images, and Google App.

4. The Content is Easily Sharable

Web stories allow us to create content as easily as possible in technical view, allowing users consistent user interface controls that facilitate content sharing. Furthermore, each Web Story can contain related and meaningful content of 30 words only that the users can easily share. Also, the content is technically very simple & easy to create.

5. The Content Goes “Omnichannel”

Google Web Stories are a part of the open web and it gives the content marketers the freedom to go omnichannel without being confined to a single ecosystem.

Learn more – How is Omnichannel Remarketing Effective in Accelerating Conversions

6. The Load Time is Faster

Google Web Stories load at lightning-fast speeds; these rapid loading times allow the users enough time to stay engaged. As one stays connected with their audiences for longer and continues to entertain or serve them with snackable/informational pieces of content, the chances of sales conversions are optimized.

7. The Web Stories Can Be Monetized

Google Web stores are amongst the pre-modern ways to reach your existing readers or visitors. It enables the capacity of monetization for publishers with the help of full-screen immersive ads as well as affiliate links. It is not only useful for publishers but also for advertisers. Through Google Web Stories advertisers can reach their audience with a new & modern storytelling experience and can convert them into paying customers by optimizing their personalized experiences.

8. External Linking

With Google Web Stories there’s no restriction on content creators from linking out to other websites. This helps the marketers in amplifying their websites’ authority as the content creators can’t be dissuaded from external linking unlike a lot of other social media sites.

9. Allows You to Optimize & Track Users’ Experiences and Quantify Your ‘Story’ Output

While the modern storytelling experience of Web Stories attracts users, Web Stories, just like web pages can also be linked to an array of analytics platforms including Google Analytics.

With Google, there’s always a much greater level of tracking & user analysis available than on other social media story formats. This makes Google Wen Stories an excellently valuable marketing strategy that can be measured, monetized, and optimized.

10. Real-Time Notification & User Interaction

The ‘live story’ attribute on the Web Story notifies users in real-time that they have added a new page. This feature can be specifically beneficial if brands want to cover their latest developments or some essential news.

Learn more: How Real-Time Marketing Assists B2B Companies

11. Customize Your Branding Styles

The Web Stories just need to meet the general technical requirements and there are no design restrictions thereafter. The marketers are free to choose fonts, colors, animations, and imagery that your brand’s style, color, animations, and imagery that suits your brand’s style.  

12. No Time Limit

Unlike some other Google content such as Google My Business posts, there is no expiration date on Web Stories. The stories are automatically deleted after 7 days and won’t get lost in a timeline like other social media accounts. Web Stories can be featured as long as and as prominently as users like.

13. Users Can Be Interactive

Google Web Stories can include the ability to host interactive elements such as quizzes and polls and can somewhat be limited by users’ technical abilities and these functionalities can’t be supported by all Web Stories creation platforms.

Given the immersive nature of Web Stories, the added level of interactivity can make for an engaging experience.

14. Stories are Responsive

Just as AMP stories are designed specifically for mobile devices, Web Stories can be responsive for any device type.

This means that marketers needn’t create separate content for display on desktop devices or needn’t create the loss of functionality on mobile.

15. Web Stories Allow You Complete Ownership

When the marketers put stories on Instagram, Snapchat, Facebook, and other social media websites they are dependent on the platform’s unique interface for creating, managing & sharing content. Google Web Stories allows marketers to have complete control of their code and to embed them onto your website however you like. Owing your Web Stories allows marketers to have cross-platform content creation. As you work to create Web Stories, you can create valuable story content that can be used anywhere on your website, not just individual social channels.

Creating Google Web Stories

There are several third-party Web Story editors that marketers can use to create Google Web Stories. To create web story editors one must focus on creating a visual and logical beginning, middle, and end. One needs to tell a full story and not just a teaser. One can use the following tools:

  1. Word Stories Plugin for WordPress
  2. MakeStories
  3. ProductStories by Shopify

Conclusion

Google Web Stories is a rich, engaging content format that boasts a lot of benefits for marketers provided they know how to make the best of the story format. Unlike other similar social media storytelling formats, Web Stories are not time-bound or limited to certain platforms.

The brands can benefit immensely via Google Web Stories format including the Search and Discover functionalities that are worth exploring.

Valasys Media is a well-renowned name in helping B2B marketers optimize their business bottom-lines and conversion goals by leveraging an array of services including lead generation, lead nurturing, account-based marketing, list building services, contact discovery services, event promotion, appointment setting, business intelligence, and CRM services to help marketers accomplish the intended business bottom lines. If you have any questions or queries on how to avail of our data-driven services, do drop us a line at info@valasys.com, and we would be happy to help.

1 COMMENT

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