Last week, Zoominfo, a B2B data company focused on developing go-to-market intelligent solutions has announced its intention to acquire Chorus.ai. Both the companies are Israel-based and the latter developed a conversation intelligence platform for sales teams. The value of the transaction is estimated to be around $575 million in cash.

Founded in the year 2000, Zoominfo offers accurate and actionable B2B contact and company intelligence to assist organizations to accelerate profitable growth. It enables sales and marketing teams to execute marketing campaigns and improve sales prospecting efforts with access to on-demand direct-dial phone numbers, email addresses, and background information.

Chorus.ai is focused on developing a conversation intelligence platform for high-growth sales teams that aims to transform conversations into data and insights. The technology of Chorus.ai transcribes and analyzes the business conversations in real-time with proprietary algorithms detecting key, high-value moments during sales calls. These insights serve as the foundation of a coaching strategy for sales and customer-oriented teams and its clients include Zoom, Adobe, Qualtrics, TripActions, and GitLab.

Together, ZoomInfo and Chorus.ai will enable “customers to make excellent, data-driven decisions through their sales funnel, combining ZoomInfo’s historic top-of-funnel strength with insights-driven from the middle of the funnel in the customer conversations that Chorus captures,” the companies revealed in an announcement last week.

Henry Schuck, founder and CEO of ZoomInfo stated, “The acquisition of Chorus will accelerate our vision to deliver a modern go-to-market platform that brings together best-in-class intelligence with comprehensive data management, workflow, and engagement software, empowering companies to effectively execute their revenue-generating strategies.”

He further exclaimed confidently, “With the largest Conversation Intelligence patent portfolio in the industry, Chorus will advance each aspect of our vision by surfacing a new category of insights, illuminating new workflows, and enabling more targeted engagement at scale.”

“Zoominfo has a bold vision of delivering a world-class go-to-market platform that empowers companies to drive better execution and more revenue. Chorus will play a vital role in helping deliver on that promise with deep, AI-driven insights based on real interactions with prospects and customers, a previously untapped source of crucial data about their relationships,” said Chorus.ai CEO Jim Benton.

Benton is all set to join ZoomInfo as Senior Vice President of Emerging Products.

With the acquisition of Chorus.ai, the total addressable market of ZoomInfo will expand to $70 billion. This acquisition will be the second acquisition announced by ZoomInfo in two months. In June, ZoomInfo had announced the acquisition of Insent, a Japanese conversational marketing platform that identifies website visitors through artificial intelligence (AI) and chatbot technology.

About ZoomInfo

ZoomInfo is a global leader in go-to-market intelligence solutions. The platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of contacts. The company has a large and diverse customer base of over 20,000 customers from global enterprises, mid-market companies, and small businesses. Headquartered in Vancouver, Washington, ZoomInfo employs over 1,300 employees and has offices across the U.S. and in Israel. The company has been credited to be a top place to work by Fortune and has been recognized as one of the best software products by G2, a leading reviews publication platform for B2B solutions.

The company specializes in sales intelligence, marketing intelligence, contact data, lead generation, Business Information, Improved Prospecting, Business Contacts, Data Accuracy, Account-Based Marketing, and Database Hygiene.

About Chorus.ai

Chorus.ai helps capture and share the best talk tracks of your company to create more quota-crushing “A” players. Chorus helps your team make decisions using the most deep-delving and customer-facing insights. The company is headquartered in San Francisco, California, and specializes in sales, customer success, decision making, inside sales, sales enablement, sales operations, coaching, sales training, sales manager, and conversation intelligence. They have a world-class team of scientists, engineers, and product designers, and are working with a wide variety of data-driven public and high-growth companies.

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